A new collaboration between Magasin and talent incubator and fashion competition Designers’ Nest sees six Danish artists at the crossroads between fashion, art, and innovation — Marie Sloth Rousing, Vika Im and Nina Sandgaard, Belinda Rasmussen, Jeppe Juel, and Andri Unnarson — occupy Magasin’s shop windows for the next two weeks. The partnership is part of a new responsibility strategy for Magasin, aiming to boost a more responsible and diverse fashion and lifestyle industry and help new artists and designers along the way.
— Working with Designers’ Nest, we can think together creatively in relation to conveying and showing what diversity, inclusion, and diversity can mean for each and every one of us and it’s also an opportunity to offer our customers a special and different experience beyond the usual, Britta Luplau, brand manager at Magasin, comments.
The selection of the six artists and designers is led by Ane Lynge-Jorlén, fashion researcher, author, and director of the Designers’ Nest award.
— I am very excited to work together to support young fashion talents who work both responsibly and with diversity. Here they can show their creative visions, desires for change, and experimental design to a large audience. It is a unique opportunity to show the design of the future in a democratic format that touches many people, she says.
The six exhibiting designers have either been part of Designers’ Nest in recent years or are new graduates from Royal Danish Academy:
Based on the designer’s own experiences as homosexual, Unnarson’s work relates to the violent reality that exists in a patriarchy. Based on the biker culture, which is both hypermasculine and homo-erotic, he’s created a collection of upcycled leather, recycled materials, and textile waste, which is processed using the traditionally ”female” craft crochet.
Through a series of experiments, Rasmussen creates material compositions with glass, Swarovski stones on leather, 3D printing, plaster, and surface contrasts. With a focus on craftsmanship and tailoring created using deadstock material, she wants to create a connection between the wearer and her clothes in a long-term perspective.
Mixing clothing, sculpture, and digital art and using materials reminiscent of skin, hair, and body fluids, Juel’s garments become a direct extension of the body. Amorphia is a study of the potential of fashion to create new and more abstract and alternative expressions and narratives around our culturally created bodies. The body is not static, but always in process and can be shaped, recreated, and rediscovered using fashion and digitization.
Manner is a cinematic work showing Sloth Rousing’s first collection. Shirts and tablecloths are united and form the starting point for a performance where people dressed in the ”shirt tablecloth” sit at the table and eat and drink. Sloth Rousing connects fashion, body, and performance and focuses on the social relationships that characterize us and leave physical traces.
Vika Im works and deals with gender norms, the gendered body, beauty ideals, and body language, focusing on femininity, which is still considered as something undesirable in our modern culture. Based on thoughts about femininity, future generations, and women’s ability to live their life, her work revolves around empowering women. As a reproduction of the shapes and layers of her clothing collection, she and graphic artist and illustrator Nina Sandgaard have created a window installation with flower petals that symbolizes the mighty and life-giving vulva.
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