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TRANSFORMATION / CHARITY
”When we come together we are incredibly powerful”
Nina Siemiatkowski wants to change the way we give. Can her app Milkywire make charity as hot as fashion?
Photography FELIX SWENSON Interview KONRAD OLSSON
BEAUTY
New role model
International model Roger Dupé realised how the beauty industry was not for him. This Autumn he introduces Melyon — a skincare line for people of colour.
Photography FELIX SWENSSON Interview JOHAN MAGNUSSON
INNOVATORS
Grasping a puzzling reality
Signe Ungermand and Maria Herholdt Engermann stand on the forefront of virtual and augmented reality storytelling in Scandinavia. Their company MANND makes reality a little less concrete, but a lot more fun.
By ERIK SEDIN
INTELLIGENCE
The New Sustainable Consumer — and her search for truth
The pandemic has revealed transformations into new lifestyle behaviours. In a preview of our upcoming report, our editor-at-large Fredrik Ekström reflects on the ”The Next Normal” and describes the five consumer groups that define the ”The New Sustainable Consumer”
By FREDRIK EKSTRÖM Photography VILLE VARUMO
FILM
Changing the face of automotive retail
The Swedish/Chinese electric car brand Polestar opens a flagship store in Bibliotekstan, Stockholm.
Interview by KONRAD OLSSON • Edited by ERIK SEDIN