6 essentials from the world of sports, outdoor, beauty, and tech
HUD SPACE wants to disrupt the uptight and elitist Stockholm art scene
Look good, play good — Longchamp and Pokemon GO drop digital backpack
Lego and Adidas team up for new playful sneaker
How to act against ocean pollution in a fun way
Iittala’s lifestyle objects are designed to last a lifetime
Sneakersnstuff use their cultural capital to get people to vote
”One month in, and we are just getting started”
On what’s next for Scandinavian MIND
q&a / fashion
”It’s about time to fight for people who have been underrepresented for so long”
On reforming an outdated model industry.
Close to a decade ago, Mehrdad Mahdjoubi worked for NASA's Mars project to find reusable water solutions. Today, his out-of-this-world shower can be another piece in the sustainability puzzle for our planet.
The New Sustainable Consumer — and her search for truth
The pandemic has revealed transformations into new lifestyle behaviours. In a preview of our upcoming report, our editor-at-large Fredrik Ekström reflects on the ”The Next Normal” and describes the five consumer groups that define the ”The New Sustainable Consumer”
Changing the face of automotive retail
The Swedish/Chinese electric car brand Polestar opens a flagship store in Bibliotekstan, Stockholm.
On trend without the expense
Gemme founder Emelie Maistedt on becoming the ”Airbnb of fashion” and the future of physical and digital clothing.
SCANDINAVIAN MIND X NEUBAU EYEWEAR
An eye for innovation
With neubau eyewear’s bio-based line of optical frames, the wearer can combine their love of trends with sustainable awareness.