Joel Hellermark was only 19 when he started Sana, an AI-powered knowledge platform he describes as the ”Google for companies”. Today, at 26, the Swedish entrepreneur runs a 3 billion SEK company that is expanding to London and New York. As artificial intelligence enters a new arms race, with Microsoft and Google battling for pole position, the question remains: can Sana compete with Big Tech?

The entrepreneur has more than 200 patents assigned to his name. The near future, he suggests, will see the merging of the beauty and medical segments in a quite unprecedented way.

What’s the future of beauty? One of Scandinavia’s most interesting new industry names explains why we can expect it to be personalised — and shares the details about the brand-new automated refill station concept.