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TECHNOLOGY
Extraterrestrial intentions
Close to a decade ago, Mehrdad Mahdjoubi worked for NASA's Mars project to find reusable water solutions. Today, his out-of-this-world shower can be another piece in the sustainability puzzle for our planet.
By ERIK SEDIN
INTELLIGENCE
The New Sustainable Consumer — and her search for truth
The pandemic has revealed transformations into new lifestyle behaviours. In a preview of our upcoming report, our editor-at-large Fredrik Ekström reflects on the ”The Next Normal” and describes the five consumer groups that define the ”The New Sustainable Consumer”
By FREDRIK EKSTRÖM Photography VILLE VARUMO
FILM
Changing the face of automotive retail
The Swedish/Chinese electric car brand Polestar opens a flagship store in Bibliotekstan, Stockholm.
Interview by KONRAD OLSSON • Edited by ERIK SEDIN
FEATURE
On trend without the expense
Gemme founder Emelie Maistedt on becoming the ”Airbnb of fashion” and the future of physical and digital clothing.
Words ERIK SEDIN • Photography MATTIAS EDWALL
SCANDINAVIAN MIND X NEUBAU EYEWEAR
An eye for innovation
With neubau eyewear’s bio-based line of optical frames, the wearer can combine their love of trends with sustainable awareness.
Photography KIMBERLY IHRE • Styling ROBIN DOUGLAS WESTLING