Close to a decade ago, Mehrdad Mahdjoubi worked for NASA's Mars project to find reusable water solutions. Today, his out-of-this-world shower can be another piece in the sustainability puzzle for our planet.

The pandemic has revealed transformations into new lifestyle behaviours. In a preview of our upcoming report, our editor-at-large Fredrik Ekström reflects on the ”The Next Normal” and describes the five consumer groups that define the ”The New Sustainable Consumer”

The Swedish/Chinese electric car brand Polestar opens a flagship store in Bibliotekstan, Stockholm.

Gemme founder Emelie Maistedt on becoming the ”Airbnb of fashion” and the future of physical and digital clothing.

With neubau eyewear’s bio-based line of optical frames, the wearer can combine their love of trends with sustainable awareness.