Inside Stockholm Beauty Week

This Tuesday, the biannual Stockholm Beauty Week for the industry and consumers was held at Berns Hotel in Stockholm. We were there to soak up the latest news and to interview industry insiders. In this episode, we get quick-fire interviews with:

Benjamin Liljeblad, product manager at Gilda Liljeblad, on the brand’s revamp and science-backed formulas

Eyracure’s co-founders Petter Sivlér and Ranjithkumar Ravichandran on their innovative bond restoration technology

Carl Helgesson, CEO of consultancy firm Rankona Mazon, who explains why yesterday was the best day for beauty brands to go live on Amazon