Finally, our weekly podcast is back from its (a bit too long) summer hiatus! This week we focus on the rise of the famed social media and entertainment platform TikTok. Talking points are:
Why it’s more popular than its competition Instagram, Facebook, and Snapchat?
What happens when new generations start using TikTok as their primary search engine?
How should brands use TikTok to boost their engagement? Or should they? We talk about the implications of Chinese ownership.
Plus: which Nordic brands are doing it best on TikTok?
With: Konrad Olsson, Editor-in-Chief & Founder, Roland Philippe Kretzschmar, Editor-at-Large, and Erik Sedin, Junior Editor.