This week we conduct a brand study of Nothing, the newly launched tech brand founded by the Swedish-Chinese super entrepreneur Carl Pei, and the creative juggernaut Jesper Kouthoofd.
The brand has an outspoken mission to convert Apple users to Android, can they succeed? We talk about the strength of Apple’s walled garden.
What do the design sensibilities of Jesper Kouthoofd and Teenage Engineering mean for the brand? We talk about the Swedish creative powerhouse that was portrayed in Scandinavian MIND issue 3.
We look at the brand’s recent launch during London Fashion Week.
Plus: we have used the actual product, and give a first-hand review of Nothing’s Phone (1).
With: Konrad Olsson, Editor-in-Chief & Founder, Roland Philippe Kretzschmar, Editor-at-Large, and Erik Sedin, Junior Editor.