GUDIE / STOCKHOLM

”Stockholm is so diverse and offers everything I could ask for in my day to day life”

TOVE REGNANDER
On getting energy from Stockholm’s closeness to nature.
December 11, 2020


Tove Regnander is the co-founder of strategic PR-agency Grand Relations, that works with premium brands in the design and lifestyle segment. Both her office and home is located in Vasastan, and she knows her city like the back of her hand.

My favourite thing that makes me proud of this city: 
I really like Stockholm because the city is so diverse and offers everything I could ask for in my day to day life. The culture, design and fashion scenes are all very strong, as well as the music scene, something I really appreciate in my personal life.

My favourite weekend routine: 
I appreciate a combination of relaxing times at home as well as enjoying great dinners and drinks out with friends and family. I also try to get out and take in Stockholm’s beautiful nature and scenery every weekend since it gives me so much new energy. 

My favourite cultural spot:
Nationalmuseum, a perfect combination of design, art, food, and architecture. I long for it to open again, to explore the exhibitions and to finish with a visit to the restaurant on a slow Saturday.  

My favourite place for dining out:
Cadierbaren, great drinks and food in a stunning environment. This place could never go out of style. The people who work there are also amazing and always make me feel like home. 

My favourite place for a creative or business meeting:
I love our atelier at Grand Relations with interior by Louise Liljencrantz. When creating the space she worked closely with designing the interior in solid walnut, and the craftsmen at KFK Snickeri executed everything to perfection. It is a very peaceful surrounding that I appreciate. Every day I get to work, I feel energized and grounded, happy to be there in that special place. 

My favourite breakfast place:
Café Pascal at Norrtullsgatan. You must try their sandwiches and almond croissants! 

My favourite city escape:
Simris at Österlen, my parents have a summer house there. I love being there, seeing the rapeseed flowers bloom before the fields all turn to a golden yellow, it’s beautiful.  

My favourite local entrepreneur or creative I want to promote:
Straight Design Studio located at Västmannagatan in Vasastan. They just launched a new design collection called Artefacts, a number of rare objects where they are not compromising or adjusting to anything but the natural laws and their own visions. They also promote young interesting designers, this December they have a pop-up shop with the ceramic artist Samir Dzabirov. 

My favourite hotel for a staycation:
My recent find was Ellery Beach House, which truly was the best weekend escape for me since I love to be close to the water and in nature, and this spa hotel is located at the shore of the sea at Lidingö. 

My favourite route for a run or walk: 
Hagaparken, I like the many different parts of the park and the water surrounding it. It is beautiful in different ways and I love how it changes from season to season, maybe it’s the most beautiful in early fall when all the trees turn yellow and orange. 

My favourite place for fashion:
Around Norrmalmstorg and close by; I like Scandinavian brands such as Acne Studios, Ganni, and Rodebjer. For jewellery I have turned to Maria Nilsdotter for years.

My favourite space for great design: 
Svenskt Tenn is always a place for great inspiration. The perfect blend and balance between heritage and new exciting design collaborations. 

My favourite example of tech innovation in the city: 
Exeger is a company based in Stockholm that has designed solar cells that can be integrated into our daily devices such as earpods, speakers and much more. Their panels are charged by light – which potentially means an endless energy supply. A great example of how sustainability, design and technology can be merged into everyday products we all use. We live in exciting times, where we see countless new smart green solutions in the design industry. 

My favourite local media:
SvD Magasinet and Perfect Guide, I enjoy reading the daily magazine at home during the weekends. At work, I mainly read design and architecture magazines, and of course, I get a lot of great inspiration from social media on a daily basis. 

My favourite thing at home:
I really like accessories and small design pieces that make a room personal. For example, I love my Showtime Vase by Jaime Hayon for BD Barcelona, and my bright pink glass Bonbonniere by Helle Mardahl. I also never get tired of my Kvadrat cushions in Raf Simons’ textile Ria. 

What’s going on in your world that you want people to know:
We are currently planning for the upcoming Stockholm Design Week 2021 in February, which will be very different because of the pandemic. Grand Relations are working a lot with digital communication, so we are rearranging and thinking in new ways to be able to communicate with our clients and do launches in new digital ways. We love to plan and execute tailor-made launches for our clients, both digital and physical ones. This period of time has given us the opportunity to go even more digital ourselves, and also assist our clients on that journey. One of our most recent launches was a digital production with Prince Carl Philip and Oscar Kylberg as they presented their new design brand NJRD in partnership with Nordic Nest.

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