”I really like that there’s no such thing as distance in this city, everything is nearby”
APOLLONIA SAN CONTRERAS
On hidden gems in ”the city of parks”
February 05, 2021
Apollonia is Malmö based Marketing & PR professional, currently heading up Hövding’s marketing activation and helping start-ups with PR such as Endbright – Sweden’s first Divorce Planning service. She’s also the co-host of the Millennial podcast ”Off topic” and advocates for women through her role as City Leader for HON Malmö.
My favourite thing that makes me proud of Malmö:
There’s so much to be proud of when it comes to Malmö, everything from the lifestyle, culture, food and startup scene. I really like that there’s no such thing as distance in this city, everything is nearby. Copenhagen is literally 45 minutes away. And one more thing – the diversity. The inhabitants of Malmö hold 179 different nationalities and speak more than 150 different languages.
My favourite weekend routine:
Weekends are all about doing things that boost my energy level. I love starting my weekends with a sweaty workout at the gym followed by brunch or lunch with my girlfriends. It’s better than therapy!
Might be biased but I have to say Hövding. Who would have thought that we would wear helmets around our necks 15 years ago?
My favourite local media:
Lilla Vardag — founded by two locals Zandra and Clara with the aim to contribute to Malmö’s image. They are doing such a great job, and I really appreciate their tips when it comes to fika, restaurants and all the cosy places in Malmö that I normally wouldn’t have explored.
My favourite thing at home:
Since I love to sleep (and take naps during the days), I’d say my bed from DUX.