This week, they invite everyone interested to an ambitious talk — A Journey to Sustainability.
By JOHAN MAGNUSSON
April 13, 2021
Wayout was founded in Stockholm in 2018 by a group of entrepreneurs within process engineering, IT/IoT, and tech innovation. Their idea is simple: they develop and produce sustainable and profitable beverage production micro-factories. These are offered to organizations and entrepreneurs that see the opportunities in locally producing beverages with a minimal eco-footprint.
— Instead of shipping pre-packaged beverages around the planet — producing tons of excess carbon dioxide and leaving billions of plastic bottles in the wake — we provide a sustainable alternative for local coverage of water and beverages, tells Martin Renck, co-founder and creative director, continuing,
— By relocating the benefits of the business to where the products are consumed, we enable local prosperity, we bypass the outdated industrial structures, and we help humanity transition to a greener, healthier, and safer future.
— We currently offer two different micro-factories: one producing water, soft drinks, and brewed beverages, and one producing only drinking water. Both remove up to 180,000 plastic bottles and 8 tons of carbon dioxide every month.
The distributed micro-factories, Renck shares, as opposed to centralized mega-factories producing single-use units, also distribute job opportunities and prosperity while minimizing infrastructural risk and ecological impact.
— They (the micro-factories) turn any kind of source water — even seawater — into perfect mineral water; for straight-up consumption or to be used as raw material for other beverages within our systems. They also sterilize, fill, and seal kegs. Everything is connected to the cloud, even the kegs and the dispensers, providing all stakeholders with data on how to improve health, sustainability, efficiency, and returns.
This Thursday, Wayout also hosts a conversation called Eco.Tech talk, titled A Journey to Sustainability.
— It’s a conversation around the fifth industrial revolution, the next major tech leap, where technology serves humankind in a sustainable and including way, says Renck. The discussions are moderated by Richard Quest, that brilliant CNN guy you know, and on the panel are some of the most inspiring business leaders, change-makers, and thought leaders within sustainability, nature conservation, foodtech, greentech, and inclusivity. It’s broadcast live, it’s free and anyone can participate simply by signing up.
How come that you arrange it?
— In this short time since we started Wayout, we have met so many individuals and organizations that all have so much to contribute on these as important as inspiring subjects: how can we fix ourselves so we can fix this place; our ways, our systems, our motivations, and our view on each other and our planet. We wanted to bring some of these real influencers together and also extend the conversation to all that want to take part. Because we need to talk about this. And yes, we will continue this concept and try out different formats. Next conversation, in June, will be a physical one, held at an as spectacular as unique setting, kept by some of the bravest and biggest hearts around, to be filmed and broadcast on our channels.
What else do you have coming?
— Innovation and applicability are always at the core of what we do, which apparently also happens to be the recipe for adventure. We currently have operations in and around the Great Rift Valley in East Africa, where everything started a few hundred thousand years ago. This last year, organizations and governments involved in greater infrastructural projects within water supply have approached us for possible solutions in various locations around the planet. I believe we’re on our way to India and China in a few weeks. Oh, and Australia, Renck concludes.