Watch Sølve Sundsbø capturing Magniberg’s fashion-led approach to bedlinen
The Stockholm-based brand highlights the expansion of its range through a new campaign by the Norwegian fashion photographer, filmmaker, and artist.
By JOHAN MAGNUSSON
November 17, 2020
Magniberg’s products are designed to be mixed and matched, combining textures and colours, so that each customer may tailor their bedlinen to their own personal preference. The brand’s philosophy is that each person dresses their bed to give individual expression. The new series of images is the celebrated Norway-born, London-based photographer Sundsbø’s (Vogue Italia, i-D, The New York Times, and W magazine) visual interpretation of their universe.
— I’ve been drawn to Sølve’s take on fashion for many years, his formal experimentation and ambition, the vision and imagination in his work. He embodies what we want to achieve with Magniberg, says founder Bengt Thornefors.
— Bengt and I have something in common, tells Sundsbø. We enjoy everyday life. We have kids, we get up in the morning, take the kids to school, and to football or taekwondo — you know, real life. But we don’t necessarily want real life when we work. We both enjoy going from a relatively normal life and into a world that still has more imagination. Whether it’s in photography or the world of interiors and bedwear.