Vans and MoMA introduce Monet, Dalí and Pollack to the fashion world in new collaboration
The question ”who are you wearing?” just got a new meaning.
By ERIK SEDIN
September 30, 2020
We have seen action sports brand Vans team up with prominent franchises like Disney, Star Wars and Harry Potter before, but the latest collaboration is probably the most sophisticated yet. Vans has turned to The Museum of Modern Art (MoMA), or rather its exhibition artists, to acquire inspiration and design patterns. The museum and the clothing brand will release a total of two drops with some of the most prominent names in modern art’s history.
The first drop is available today, which features shoes, clothing and accessories with designs from Salvador Dalí, Vasily Kandinsky and Claude Monet. Fans of Edvard Munch, Jackson Pollock or Faith Ringgold has to wait for the second drop that goes live in November.
— MoMA is excited to finally reveal the Vans collaboration as they, too, have a rich legacy of supporting artistic expression. We pursue a limited number of product collaborations and our goal is always to engage a broader audience with modern art. We are thrilled to reach art lovers around the world through Vans’ global network, says Robin Sayetta, Associate Director of Licensing and Partnerships in a statement.
The collection is available today on Vans.com, at Vans retail, MoMA Design Store locations and store.moma.org