Travis Scott and Byredo launch spacey scent collab
The Swedish scent maker takes help from the esteemed American rapper to emulate how space smells.
By ERIK SEDIN
December 02, 2020
Travis Scott is one of the most influential collaborators oh his generation, and his business-orientated mindset has landed him partnerships with Nike, McDonald’s, Playstation and the cereal brand Reese’s Puffs to name a few. But for his latest collaboration the American rapper turns to Sweden and Byredo.
Byredo, founded by Ben Gorham, has launched a candle and a perfume under the collection name Space Rage. The brand communicates that the products have hints of cosmic dust, supernova, antimatter particles and starlight. If true, Byredo and Travis Scott look to have bottled up space in dégradé glass vessels, marked with glow in the dark text. Trippy!
The products are limited edition, and can be bought exclusively at byredo.com, travisscott.com and in selected stores.