TECHNOLOGY

Tech company helps everyone to hear everything on a whole new level

Swedish Audiodo’s software personalizes sound to fit each listener’s unique sense of hearing.
By JOHAN MAGNUSSON
October 28, 2020

Jenny Strömberg has an entrepreneurial background working in growth companies, runs her own software company as well as investing in startups with cutting edge technologies. 

— I have a strong passion for technological innovations that make a difference in our everyday lives and that’s why I’m so proud I’ve ended up at Audiodo.

The CEO describes how the Malmö-based company’s mentioned software is a combination of an app that tests how you hear and an algorithm that filters audio to best suit your sense of hearing.

— It may not be something people have thought about before, but each person has a distinct sense of hearing and this affects how we’re experiencing audio. There are so many layers and intricate details we’re missing when listening to music, watching movies, or playing games and we hope to give everyone the opportunity to really hear everything on a whole new level. 

The technology has obviously attracted the leading sound companies’ interest. The partnership with Skullcandy started two years ago and resulted in the launch of Crusher ANC in September 2019 — the first pair of headphones with Audiodo technology. It’s now followed up with the new Crusher Evo (pictured above).

— This latest launch proves a continued commitment by both our teams respectively to make personal sound commercially available to music lovers all over the world. Skullcandy has worked very closely with us to get the word out about Audiodo Personal Sound because we can’t do it alone. For people to have the opportunity to experience the magic of personal sound, headphone brands need to be dedicated to bringing their customers the best technology that gives the best listening experience. Skullcandy is such a company and we hope there are others who care as enthusiastically about their customers, says Strömberg.

And today, Skullcandy launches a collaboration with designer Hillary Taymour’s New York-based fashion label Collina Strada. Two models, Crusher Evo Headphones and Indy Evo True Wireless Earbuds, feature a colourful tie-dye style print designed by Taymour (pictured).

Jenny Strömberg, what’s next for you?

— It’s our strong belief that everyone should have access to our technology, so we are quite busy getting more brands and headphones on the market. We have just recently launched a wireless earbud with a Swedish design brand, Nocs. And in just a few weeks a third brand will launch our technology. And, lastly, we have a partnership with Canadian hi-fi brand PSB Speakers which will also lead to new headphones being released.

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