Here’s the first high-profile real-world artist to become the face of a digital-only fashion collection
The Fabricant partners with Sevdaliza for a provocative collection of digital wearables.
February 03, 2023
Founded in 2018, the digital-only fashion house merges fashion with tech, highlighting craftsmanship for the virtual space and is committed to building a sustainable and equitable fashion industry where everybody thrives. The new collaboration partner, renowned Iranian-Dutch musician Sevdaliza, now becomes the first high-profile real-world artist to become the face of a digital-only fashion collection.
Named XXories (pronounced accessories), the range of digital facewear includes virtual earrings, facial piercings, and nose chains, which can be worn via AR. The provocative aesthetic appears to pierce the skin, inviting users to ”wear your pain”. When launching February 16th, this is also the debut line in The Fabricant’s WHOLELAND digital fashion project and the wearables act as a key that unlocks access to future collections and activations in WHOLELAND.
Sevdaliza appears in the campaign in avatar form as a digital twin created by The Fabricant. The brand’s visual effects team used motion capture and Unreal Engine to recreate Sevdaliza’s face in 3D after filming her in real life.
— We’ve been inspired by her as an artist for a long time, and the uncompromising self-expression she brings to everything she creates, says Amber Slooten, co-founder and creative director, The Fabricant. It’s a spirit that’s in total alignment with our beliefs as a digital fashion house. Fearless exploration of identity beyond physical boundaries is what we enable in everyone who wears our pieces.