Rains and Wood Wood collab to tackle the motherland’s rainy weather
The two Danish fashion brands’ first-ever collaboration.
By ERIK SEDIN
September 11, 2020
Rains and Wood Wood launch a new wet-weather capsule, with each brand’s respective signature silhouettes fused together to handle the drizzly Danish climate. The collection consists of unisex raincoats, drawstring bucket hats, and a shoulder bag, all produced with waterproof materials.
The capsule uses a color palette of charcoal, off white, and hints of transparency. The collaboration also throws in some meteorological facts about Danish weather. The logo of the collection tells us that it rains 179 days a year, with a total of 746 million raindrops all together. You can argue that a rainproof collection comes in handy.
The Rains and Wood Wood collaboration launches on Thursday, September 17th in all Wood Wood stores including woodwood.com, as well as select Rains stores and rains.com.