FASHION/OUTDOOR

Preppy meets outdoorsy in Gant and Diemme’s new drop

Crafted to ward off tough conditions in the Dolomites and on the sidewalk.
By ERIK SEDIN
September 18, 2020

Luxe Italian footwear brand Diemme has been designing rigid hiking boots out of the Dolomites for decades, and on the other side of the Atlantic ocean, Gant has been busy laying the foundation for American preppy sportswear for about 70 years now. This month the two are coming together for a special collection that merges together prominent Italian mountaineering and modern urban prep.

Both Gant and Diemme share a vision of durability and longevity as key factors in the design and production of their products. And for the two brand’s first collaboration, Diemme’s classic Roccia Vet hiking boot gets an urban touch to deal with urban hiking problems — custom tonal and non-tonal rubber trims are added to protect the boots from rocks, mud, and road salt.

— Diemme has been on my radar for a long time. They’re the perfect example of a brand that has catapulted a heritage product range into the higher echelons of fashion without compromising on quality and craftsmanship. When the opportunity to collaborate came along it was a no brainer, says GANT’s Global Artistic Director, Christopher Bastin.

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