New initiative Nona Source gives luxury deadstock new life
French luxury conglomerate LVMH will sell deadstock fabrics and leathers from the most exclusive French Maisons de Couture.
By OLIVER DAHLE
May 03, 2021
The platform, named Nona Source, will offer leathers and fabrics from LVMH-owned leather goods and fashion houses. The primary target is young designers and brands, which will be offered a sustainable and less pricy way of accessing high-quality fabrics. Fabrics that range from exotic leathers to cashmere to different type of lace.
The platform is completely digital and a lot of effort has been put into mediate the tactile feeling that is of major importance when it comes to fabric buying.
— We really want to revolution sourcing. And we know very well that the search for materials is an extremely sensory experience for young designers. So we worked a lot on the ”touch and feel” experience to get a digital replication that’s as beautiful as possible, working on the photos, videos and detailed descriptions of the materials, explains Marie Falguera, one of the co-founders of Nona Source and Digital Transformation Manager at LVMH.
Nona Source is founded by Romain Brabo, Anne Prieur du Perray and, earlier mentioned, Marie Falguera. All three are together possessing vast experience in manufacturing, sustainability and fashion business. The company is a part of LVMH’s intrapreneurial program DARE. An incubator program where start-ups are given the chance to be mentored by experts and executives from LVMH and receive support from the conglomerate.