Marimekko and adidas fuse the art of print and sportswear in new collab today
Blending the Finns’ functional style and art of printmaking with adidas’ expertise in sports performance.
By JOHAN MAGNUSSON
June 01, 2021
The debut collection marks Marimekko’s first-ever sports apparel collaboration and includes performance and lifestyle pieces spanning training, swimwear, outerwear, and more. Their bold, vibrant patterns Laine (wave, by Annika Rimala) and Räsymatto (rag rug, by Maija Louekari) are interwoven with signature adidas performance fabrics for a playful collection, full of positivity. The collab also highlights sustainable innovation and new materials, including recycled yarns.
— We are extremely excited to present our limited-edition collection with adidas, in particular in a year when we celebrate Marimekko’s 70th anniversary. Since 1951, Marimekko’s purpose has centered around empowering people, and this collection brings this mission to life in a whole new, surprising but yet so natural way. Marimekko’s bold and distinct prints fit adidas’ innovative sports apparel perfectly — this functional yet playful capsule aims to spark the joy of exploration in everyday life, says Tiina Alahuhta-Kasko, President and CEO of Marimekko.
— Our two brands share the same values of combining functionality and style whilst using more sustainable materials and methods. The collection spans many sports and outdoor activities and truly combines the best of our expertise in sports performance fabrics, with the bold and playful prints of Marimekko. It’s an unmissable collection designed to inspire the inner explorer in all, says Josefine Åberg, VP of design at adidas.
The collection will be available from today onward.