FASHION

LIMITATO turns Ellen von Unwerth’s photographies into fashion staples

Joining the likes of Terry O’Neill and Norman Parkinson as collaborator with the Swedish wearable art brand’s confident designs.
By JOHAN MAGNUSSON
June 02, 2021

The world-renowned, award-winning German-born artist has photographed pop culture and fashion icons including Claudia Schiffer, Naomi Campbell, Madonna, Elle Macpherson, and Linda Evangelista as well as campaigns for the likes of Guess, Dior, Jimmy Choo, Chanel, and Agent Provocateur. This week, she launches an apparel collaboration, ranging from luxury T-shirts, hoodies, and sweatshirts, with LIMITATO.

— Ellen is someone we have admired for some time. The life and heartbeat in her work is totally engaging, so for us to be able to partner with her on creating a carefully curated collection presenting her work on our garments is honestly quite humbling, says co-founder and creative director Gustav Peterson.

The collab is available on several leading retailers, including Harrods, The Webster, Miami; Apropos in Germany; Jelmoli in Zurich, and NK in Stockholm. The partnership will continue for AW21, showcasing von Unwerth’s imagery across bombers, long and short-sleeve satin shirting, as well as sweatshirts, hoodies, swim-shorts, and T-shirts.

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