How hi-precision dyeing technology can help to transform the fashion industry
Per Stenflo, co-founder of innovation company imogo, on the coming parka jacket aiming to set a new, less polluting standard.
By JOHAN MAGNUSSON
November 22, 2022
Finnish outdoor brand Halti today unveils a new partnership with sustainable fibre company Spinnova as part of the latter’s commercialisation journey. The parka, made from Spinnova fibre and cotton, is water-resistant and windproof and made for urban environments.
— The materials we use must withstand wear and tear, protecting their users from wind and horizontal rain, says Halti’s CEO Aki Kuusilehto. It is fascinating to use new materials and learn how they work in practice. Knowing that Spinnova doesn’t compromise on performance or sustainability makes them a natural partner for us to work with, says Halti’s CEO Aki Kuusilehto.
Two-thirds of a garment’s CO2 emissions are typically caused by material production, dyeing, and treatment, so replacing traditional textile processing methods with new technologies presents a real opportunity for fashion brands looking to decrease their carbon footprint and water and chemical use. This parka, hitting stores next spring, is the first product to make use of both Spinnova and imogo’s technologies.
— Halti and imogo are both examples of strong Nordic brands that are constantly pushing the boundaries of creativity, performance, and sustainability, says Spinnova CEO Kim Poulsen.
imogo describes its patented hi-precision dyeing technology as highly resource efficient and decreases energy, chemical and water use by over 90% compared to conventional jet dyeing.
— It’s a spinoff from The Swedish School of Textiles, founded in 2018 around a new process for digital spray dyeing of textiles on an industrial scale, co-founder Per Stenflo explains. The process is unique in many ways, also the fact that it produces virtually no waste contributes to sustainable production. The wet processing of fabrics is the single most wasteful process in textile production. Very little has happened in the field for decades. The industry is desperately looking for new sustainable alternatives to traditional methods. It is recognized by the major European and American brands that will not reach their environmental goals for 2030 and beyond without new technology in the dyeing step. Our Digital Spray Dyeing technology answers these demands. With a production capacity of up to 20 ton per 24 hours and a very high degree of flexibility, the process answer both to fast fashion with shorter batches as well as to bulk production. The environmental profile in combination with high productivity makes the process very attractive to brands, consumers, and producers alike.
imogo has worked with Spinnova for a couple of years. The partnership, Stenflo continues, combines sustainable Spinnova fabrics with sustainable dyeing.
— The combination is simply completely logical and brings yet another dimension to sustainable fashion. Together, we have made a number of test productions on our pilot line outside of Borås in Sweden. Producers and brands from America, Europe, Turkey, and Southern Asia have visited us in the last year to do trials on their fabrics. Our first industrial, full-scale line will be commissioned in Q1 next year, he says, adding,
— Never have I experienced such a drive for change as in the fashion industry right now. What was, only a few years ago, nothing more than talk, is now happening at an accelerating phase. Extra inspiring is the role that Scandinavian countries are playing in the transition. Brands, new sustainable fibres, natural dyes, and now also machinery all contribute to the innovative Scandinavian textile scene — the coming years promise to be very interesting.
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Per Stenflo, co-founder of innovation company imogo, on the parka jacket aiming to set new standards.