How Dermalogica’s new ”smart serums” address skin concerns before you even know about it
”Although we are using smart technology in our everyday lives to simplify and customise our experiences our skincare routines have become increasingly complex, but not necessarily smarter. We felt it was time to expect the same intelligence in our skincare products,” says Angela Taylor, head of education, Dermalogica Europe on this summer’s launch of Smart response serum.
By JOHAN MAGNUSSON
August 30, 2021
The skincare pioneer looked at our way of living when developing the new ”smart” serum.
— In our digital era, technology has allowed us to streamline our lives, from smart homes or cars, and smart wearables, like your watch or fitness tracker, we are using all sorts of technologies like AI, machine learning, and big data analysis, says Taylor. Rather than simply being about sending and receiving information, smart technologies offer interaction and greater control, which delivers a more personalised experience for you. Smart technology benefits us with convenience, supporting sustainability, improved security, efficiency, and can save time and money. With such impressive benefits, it is no wonder this is permeating all aspects of life, including skincare. Although we are using smart technology in our everyday lives to simplify and customise our experiences, our skincare routines have become increasingly complex, but not necessarily smarter. We felt it was time to expect the same intelligence in our skincare products, which is why we introduced Smart response serum.
And what is it?
— We call it the next generation smart serum that delivers what your skin needs, when it needs it. In one serum, we are able to detect 4 skin concerns; redness, fine lines and wrinkles, dark spots, and dehydration. The serum will address these 4 skin concerns when detected within your skin with 4 smart actives, which we have called our Smart response technology. These actives will react to your skin’s needs to hydrate, brighten, soothe, and address fine lines and wrinkles. The key ingredients are Japanese Cornelia Cherry, which helps to soothe skin and reduce the appearance of redness, Mannose-6-Phosphate visibly smooths and firm the skin, Hydrolyzed Wheat Flour brightens skin and helps to reduce the appearance of dark spots, and Hydrolyzed Beta Glucan helps skin to maintain optimal hydration levels.
— This product is ideal for anyone who has multiple skincare concerns to address and wants one product that offers multiple skin benefits, whilst managing their changing skin needs on a daily basis.
How come that you call it smart? What’s the secret?
— Your skin communicates with you every day but you may not always know what it is saying, Taylor explains. Plus, our skin is constantly changing, not only seasonally but from one day to the next, in response to our climate, diet, stress, and several other factors. So, we need a serum that’s smart enough to respond to our skin’s constantly changing needs. This serum uses revolutionary smart response technology that responds to your skin’s signals, intelligently addressing skin concerns like redness, fine lines, hyperpigmentation, and dehydration and helping to prevent future damage. Best of all is that it does all this before you even notice these skin concerns. By activating ingredients on different areas of the face in response to skin’s micro-changes, it’s able to work when, where, and how skin needs it. Smart response serum is smart enough to detect skin’s unique signals from specific skin concerns, causing smart actives to respond and activate when and where skin needs it before the damage becomes visible and provides a personalized skincare response by delivering skin benefits, every time you use it.
Will we see even more ”smart”, or even smarter, skincare products in the future?
— I believe so, smart skincare can be defined by so many things — from devices and apps, ethical choices to delivery systems and ingredients. As science and technology move forward at a pace, it is exciting to see the evolution of product solutions. More effect, more personalised, and more responsive skincare is becoming the expectation, Taylor concludes.