Fashion

Holzweiler launches long-lasting, value-based under label Hanger

Today’s first drop from the Norwegian contemporary fashion brand comes with a slightly different approach.
By JOHAN MAGNUSSON
March 23, 2021

Community, sustainability, positivity, and design. That’s how Holzweiler describes their new under label Hanger, launching today. The brand has worked with sustainability for many years, including biodegradable bags, sustainable fabrics, and ethical production. In the Hanger line, sustainability is the fundament of all products — right from production of fabrics to packaging.

The design is described as playful yet minimalistic. All styles are slightly boxy fitted and the whole program is for all genders. A more customized grading between sizes is used to make sure that all sizes are optimal for various kinds of body sizes and shapes.

A strong strategy for Hanger is to reduce colour options for each season and have these colours available over a minimum of 4 seasons. Forever Scandi-favourite colours white and black will be completely seasonless colour options that never goes on sale. Holzweiler hopes that this will reduce waste and over-stock in stores. There will be added a few seasonal products that will be more playful and humoristic, often done in artists collaborations. But the concept of having them last for many seasons will remain each time.

— It feels really good to be able to give the Hanger its own specific place within our Holzweiler universe where the products can live their own life regardless of seasons and themes in our main collections. The products are easy to wear, the shapes are recognizable, the details are playful and the colours makes me happy. The collection reflects the team that has been working on it; always playful, forward-thinking, and full of enthusiasm and passion, says Maria Skappel Holzweiler, Design Director.

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