Havaianas launches in-game and physical flip-flops with Fortnite
Get your physical and digital self summer-ready.
By KAJSA VIKLUND
May 18, 2021
The relationship between fashion and video games keeps increasing by the minute and more and more brands are hopping on the trend. The latest news is that Havaianas introduces a collaboration with the online video game Fortnite just in time for summer.
For the launch of the new flip-flops, the brand has created its own island within the video game that players can visit to make their experience even greater. The in-game playing map is a tropical island and it brings the spirit of the Brazilian brand into the game, and it’s in the shape of a flip-flop.
— Havaianas had the great idea of using its creative mode to fit the Fortnite universe, allowing fans to take their imagination to the highest level, thus creating the best possible experience for players around the world, Alan Garcia and Mateus Derponce, who developed the Havaianas map, said to NSS Magazine.
The design consists of Havaianas classic flip-flop model printed with some of the most iconic elements and characters from the game. The brand has released three pairs with different prints including one style with the iconic Unicorn Llama who’s one of the games most famous characters.