Foldable e-bike company MATE unveils Luisa Via Roma partnership at Pitti Uomo
A sign of the times.
By JOHAN MAGNUSSON
June 15, 2022
With new, post-pandemic consumer patterns, the leading menswear and accessories brands gathered at Fortezza Da Basso for this week’s Pitti Uomo 102 are joined by one brand outside of the fashion category. Known for its foldable e-bikes, lifestyle brand MATE was founded in Copenhagen in 2016, right at the beginning of the now booming electric bike trend.
— Here at Pitti Uomo, we present our fleet of sleek, stylish, and cool e-bikes to an influential international fashion crowd, says Michael Lillelund, head of brand at MATE.
Following up on collaborations with Moncler and Palm Angels, Pitti also marks the beginning of the company’s new partnership with luxury retailer LuisaViaRoma. The bestselling bike, MATE X, is launched in a special Copper Cobber colourway (pictured at the top).
— The partnership combines Italian chic with Danish simplicity and is a testimony to how we approach retail as an e-mobility brand, Lillelund concludes.