Family, furniture, and fashion: five Nordic resale platforms to keep an eye on
We've listed five platforms, ranging from the design to fashion industries, that aim to make recycling and second hand shopping easier for both consumer and producer.
by AYLIN FRANZON
November 01, 2023
The interest in second hand is growing worldwide. During the year 2022, the global second-hand market for apparel grew by 28%, as noted by business organisation Svensk Handel.
This trend has not gone unnoticed on the Nordic resale scene, with second-hand platforms cementing themselves as viable counterparts to the traditional retail market.
Since Hyber’s inception in 2015, the platform has aimed to accommodate parents with a sustainable option for the always-shifting toddler’s wardrobe. Through its rental service, they offer a wide array of second-hand children’s products, such as clothes, strollers and other gear. Now celebrating eight years of sustainability work, Hyber is taking its effort even further and is now launching RESCUED. This new branch of the platform rescues and sells unused children’s clothes, that for different reasons, wouldn’t have reached the retail market otherwise.
— It is estimated that approximately 33% of everything produced never reaches the retail market. With RESCUED, we’ll assist with the cosmetic flaws that the retail market rejects but that the consumer doesn’t mind; after all, we are talking about completely new and fundamentally flawless products, says Olivia Rothschild, CEO and founder of Hyber.
The Danish resale platform Reshopper has since its launch in 2012, become a hub for families who seek out financially practical and environmentally conscious options for everything relating to their children’s needs. The app allows members to scroll through numerous items, ranging from toys and winter boots to home goods. Furthermore, it lets you see the distance between the buyer and seller, simplifying the second-hand shopping experience. The app is expanding its reach across Europe and is available in Sweden and the Netherlands.
Mjuk seeks to change the perception of buying and selling second-hand furniture as a complicated endeavour, marked by unsafe payment methods and heavy lifting, whilst also emphasising the environmental benefits of purchasing your interior design second-hand. Mjuk handles the entire process, from picking up your furniture, selling it and then delivering it to its new home. The Finnish-based resale service launched in Sweden in late 2021 and the trajectory has since been on a steady rise, with sales in both markets reaching an annual rate of 40 million sek as of January 2022.
Tise is the marketplace for second-hand fashion, with a goal of community building through an interest in sustainable shopping. Described by themselves as the marriage between Instagram and Craigslist, the user can follow other accounts, like their ads and create lists of items they wish to buy. Additionally, user activity is rewarded with exclusive currency that can be used to purchase a range of real-life coupons and discounts, available on the platform.
In a similar vein to Tise, Plick caters to the fashion-interested demographic, with a focus on Gen Z. The platform aims to facilitate a fashionable wardrobe, curated with the environment in mind. Plick has experienced substantial growth within recent years, in particular this past spring, as noted by Jimmy Heibert, CEO of Plick.