Emma Gudmundson creates hand-crafted, zero-waste demi-couture dresses line for Browns
The capsule by the 2021 finalist of fashion competition Designers’ Nest is made on a domestic knitting machine and designed directly on the body.
By JOHAN MAGNUSSON
December 20, 2021
Danish Designers’ Nest is a talent support platform for Scandinavian fashion graduates. A new partnership with retailer Browns aims to offer the students a platform and the opportunity to showcase and sell their designs on an international scale. As part of the award jury, Browns’ buying director Ida Petersson hand-picked Emma Gudmundson as a name of note from this year’s edition, welcoming her to join their family. This begins with the emerging Swedish designer creating a one-off capsule collection of dresses that is now available to purchase in Browns’ boutiques and online. Lauded for her hand-crafted, vibrant demi-couture dresses, Gudmundson’s creations are made on a domestic knitting machine and designed directly on the body. Her one-of-a-kind, zero-waste pieces are inspired by underwater creatures, as though floating on their wearer’s body.
— We first got involved with Designers’ Nest as a way to give back to the industry and support the next generation of graduate talent. Emma’s work is sexy, visual, and sustainable knitwear that doesn’t look like anything I’ve seen before. I loved her work from the first time I laid eyes on it and hearing her talk to the process only cemented my choice. We are so excited to welcome Emma to the Browns family, says Ida Petersson.
— Together with Ida’s team, I have developed a unique collection of one-of-a-kind dresses. These dresses have been handmade in my atelier in Sweden and I’m more than thrilled to see them platformed by one of my favourite retailers,” Emma Gudmundson comments.
For 2022, Browns and Designers’ Nest will work together again and Petersson will be selecting another designer to be welcomed into their roster.
— We look forward to continuing this partnership in the hopes of unearthing some incredible upcoming names, platforming them through Browns, and introducing our customers to something fresh and inspiring, Petersson concludes.