S-BEAUTY SPECIAL

Byredo’s mascara is shower-proof, gym-proof, swim-proof — even tear-proof

The brand describes it as the cleanest waterproof mascara on the market.
By JOHAN MAGNUSSON
November 12, 2021

After the huge K-beauty trend and its 10-step-routines, there’s a growing global buzz for Scandinavian S-beauty and its innovative products with sustainability at its very core. In the latest issue of our printed magazine, we highlight 13 innovative beauty launches. This is #7.

As one of the highlights in Byredo’s growing range of innovative premium makeup products, the Waterproof Mascara, made in northern Italy, offers 24-hour, smudge-proof definition with softening and moisturizing properties. The formulation is vegan and 89 % natural and works for creating a natural or intense look, made to last throughout the day — and all night — in hot, humid, or rainy conditions. Its short, precision silicone brush — the same found in the label’s classic mascara — can be used to reach lashes individually, enhancing and sculpting with a buildable effect, or simply to apply it quickly and easily.

Waterproof Mascara by Byredo in our latest issue
Set design: Niklas Hansen
Photography: Anders Kylberg

More:
#1: After our heavy use of sanitizers, this innovative hand mask is a saviour for your hands
#2: Why HAVU can serve as the perfect example of a conscious cosmetics brand in 2021
#3: When finished, Sprout’s patented makeup products can be planted and grow into wildflowers
#4: How a shorter shelf life for Skinome’s freshly made retinol creates a more effective cream
#5: Amelie Soie on why Mulberry Silk is so beneficial for your hair and skin
#6: I am By Swedish Haircare’s multifunctional products cater to today’s demanding customer

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