Birkenstock and Jil Sander launches new capsule for a life in nature today
Jil Sander+ has reimagined three existing models blending their sense of luxury, comfort, and design with the authentic Birkenstock silhouette.
By JOHAN MAGNUSSON
July 01, 2021
In their first collaborative project, creative directors Lucie and Luke Meier have conceived a collection of unisex shoes and sandals for Jil Sander+. The result is a capsule with four different models — three of them radical redesigns of classic Birkenstock styles the Arizona, Milano, and the Berlin, and one completely new design development. The reimagined classics are sporting an exaggerated silhouette with rounded, wider, and higher profile and larger outsoles. The new Velan model is a reinvention of the Berlin closed-toe sandal, with a soft nappa strap to wrap around the ankles.
— We have worn Birkenstocks for as long as we can remember. They are comfortable to wear, but also comforting. They have been with us in some remarkable places, from camping in the Canadian wilderness to sitting fireside in the Swiss Alps. However the quality and integrity of Birkenstock is what convinced us to work with them, tells Lucie and Luke Meier.
— We chose to work with Jil Sander, believing in the new interpretation of Lucie and Luke Meier. In our view, they have given this important brand relevance and authenticity. Together we achieved what we always strive for — real newness and product innovation, says Oliver Reichert, CEO, Birkenstock.
The collection is available at jilsander.com, 1774.com, and mytheresa.com exclusively for one week from today, July 1, then at select retailers and Jil Sander stores worldwide in a week from now, from July 8.