Bedwear brand Magniberg unveils line of ”bold” oversized blankets in ten strong hues
”I wanted colour, not a blanket that disappear into the background,” says co-founder Bengt Thornefors.
By JOHAN MAGNUSSON
March 22, 2022
After careers in the fashion industry, Bengt Thornefors and Nina Norgren partnered to find a new expression in bedwear, establishing Magniberg in 2016 with a fashion-led approach to home textiles. The brand is multilateral, about craftsmanship, steeped in cultural references, and now half-owned by Danish textile company Kvadrat.
This week, the label launches Bold Blanket. The line of oversized heavyweight blankets is made from virgin wool in a soft yet heavy weave with a boiled character, available in ten hues such as Disco Blue, Juicy Orange, and Ice-Skating Pink.
— In the past, whenever I’ve looked for a blanket, they are often a bit bland and neutral in colour and weirdly small. I think that a blanket should be a possession of comfort. You don’t want it small. Everything about it must be more. It should be soft, heavier, more wool. And I wanted colour, not a blanket that disappear into the background. I sought to create a blanket that you can relax in — and even if there are two of you — not fight over, says Bengt Thornefors.
The campaign is shot by British photographer Daniyel Lowden, using a darkly humorous quality to depict ghost-like figures wrapped in blankets, wandering around the city.