Airinum and Bally launch face mask to preserve alpine environments
The Swedish health tech company joins the Swiss luxury brand in a new limited edition design to safeguard the world’s mountains.
By JOHAN MAGNUSSON
January 19, 2021
The mountains cover 25% of the world’s land surface and supplying fresh water for 12% of the human population. Yet, they’re often overlooked, and care is needed, as they face the adverse effects of global warming and excessive outdoor tourism. To highlight the cause, Bally created The Bally Peak Outlook capsule collection with 37 eco-friendly products inspired by the outdoors, raising funds to safeguard the world’s fragile mountain environments.
Airinum was founded in 2015 to combat climate change’s impact on human health with forward-thinking products to breathe clean air. Their collab drop, Bally x Airinum Urban Air Mask, launches today, including a campaign captured by environmental activist and renowned Swiss artist Michel Comte.
— Together we help raise awareness about the importance of mountain environments, fund critical cleanup expeditions, and support future preservation efforts that safeguard alpine environments around the world. All profits are donated to this cause, says Fredrik Kempe, CMO and co-founder of Airinum.