TRANSFORMATION IN FASHION
The Transformation Exhibition 6/11
What is transformation? We reached out to our network of creatives from all around the Nordics and asked them to interpret it.
Photographer AHMET UNVER Stylist MARIA BARSOUM

Photographer Ahmet Unver and stylist Maria Barsoum showcase the transformation for teenagers who are trying to transfer into adults.

Tell us about the team? 
Fashion and documentary photographer Ahmet Unver, exciting and up-and-coming stylist Maria Barsoum, hair enthusiast Philip Fohlin and makeup artist Sara Eriksson.

How did you choose to interpret the theme of Transformation in your story?

I thought of teenagers who are coming of age and are trying to find their identities. Subsequently, teenagers are going through a massive transformation. And I really hope that they will be the generation to bring change to our societies for a better future. 

Why is this angle/intepretation important right now?

I wouldn’t claim it’s a new angle, but still important to lift youth.

Tell us about the production; where did you shoot and why? 

We shot in Södermalm as it’s a vibrant meeting point of Stockholm with lots of youthful energy and ideas.

What was the most challenging part about this production? 

The casting and the weather. We got lucky with both. Mathias at Nisch was very helpful regarding the casting.

What was the most rewarding part of this production?

The day of the shoot, the photos and spending time with the models and the crew.

What is the most important issue to focus on in the immediate future?

Amongst many things, more equal opportunities for all minorities in the creative industries. I don’t see the different minorities we have in Sweden being represented in tarts, and compared to London we’re way behind. I think it’s super important that young people with minority backgrounds get role models from early on. 

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