What is transformation? We reached out to our network of creatives from all around the Nordics and asked them to interpret it. The resulting editorial is a visual journey through nature, technology, and identity.
Photography MARIYA PEPELANOVA Makeup ANNE STAUNSAGER
Makeup artist Anne Staunsager explains the thought process of her team’s project.
How did you choose to interpret the theme of transformation in your story?
— Transformation within yourself. Emotions were interpreted as the ocean that is always moving in different directions and transforms your inner self. Also, being conscious of the outer world versus the inner self and how your body and nature is one, and in constant transformation.
Why is this angle important right now?
— The world is constantly changing, especially right now. More and more people are searching for a bigger meaning of life. People are searching to connect the outer world with the inner self, to have it all make sense.
What is the most important issue to focus on in the immediate future?
— When people start realizing that we are all one, that humans and the earth are all one we can build up a better world. I feel that people are getting more and more aware and conscious. It all begins with you, and then the rest will follow.
Tell us about the production; where did you shoot and why?
— I wanted to capture Sixten’s childish innocence and strong confidence. And Mariya caught exactly that strength in him. I love the flowy hair that Lasse Pedersen made, it reminded me of the wildness of nature, so when I looked at the pictures afterwards I was drawn by interpreting exactly that. I told Mariya about my idea, and she found some amazing nature photographs she did of a storm by the ocean in Ibiza, and let me play with those images.
What was the most challenging part of this production?
— To make my collage speak as clear as it did in my mind.
What was the most rewarding part?
— It’s amazing to see people work when you don’t have to have a certain result. When creativity really comes right from the heart. I’m so grateful to have worked with these talented people, and that they trust me enough to let me complete this beautiful journey.
Opening 11 Dec 2020: The Transformation Exhibition at Blique by Nobis Presented by TMG Sthlm Curated by Ursula Wångander
Makeup ANNE STAUNSAGER / Lund Lund • Photography MARIYA PEPELANOVA / Julian Meijer
Hair stylist LASSE PEDERSEN / Agentur CPH • Talent SIXTEN SONNE