Scandinavian MIND x Deadwood
Mavericks
Photography PETER GEHRKE Styling URSULA WÅNGANDER

”At its deepest core, Deadwood is an act of rebellion. And I’m not talking about the cliché of writing a cool word on the back of a leather jacket smoking a cigarette. I mean truly taking a different approach to things. But as always, being different can make you the outcast in a group. Deadwood has been seen as the oddball on the Swedish fashion scene ever since the beginning. But it’s a role we are happy to play because we know we are being true to ourselves. It takes one to know one.” — Carl Ollson, Co-Founder